Recently, I decided to give the film How to Marry a Millionaire another watch. It’s an important film in Hollywood history and, as a scholar of classic Hollywood, I’m always looking for new ways of thinking about this particularly important period of film history. I’m sure glad I did, because I LOVED this film.

It’s all too easy these days to adopt a camp perspective on classic Hollywood films, to laugh at rather than with them. However, in my view How to Marry is one of those gems that really does age fairly well, and it’s quite easy to find yourself laughing with the jokes. If you don’t find yourself laughing out loud, then I think you might have something wrong with your sense of humour.

Part of what helps the film to age so well, I suspect, is the extent to which it is the women who motivate the action, drive the narrative, and dominate the screen. Oh sure, William Powell puts in a nice turn, but he doesn’t hold a candle to Bacall, Grable, and Monroe. In one particularly revealing sequence, each of the women dreams about their futures with their respective suitors, showing the extent to which each of them is determined to carve out a future on their own terms. You want each of them to find the wealth and emotional happiness that they desire.

Speaking of William Powell…there’s something almost tragic about the fact that Schatze chooses the young, foppish, and not very charismatic Brookman rather than Hadley as the man with whom she wants to build a life. I mean, come on, it’s William Powell, the man who played the Thin Man! How could one not fall in love with his urbane charm, his dazzling wit, and that old-fashioned handsome (if slightly weathered) face? Of course, though, I get it. This is postwar America, and Powell, and his character, are relics from an earlier era that have to be shunted aside to make room for the new crop of young men.

Of course, each of the female stars manage to overwhelm any scene in which they appear. Though Grable is fine as far as she goes, for my money the real entertainers are Bacall and Monroe, the former because she brings her signature bite and sass to this gold-digger role and the latter because, beneath the fluffy, buxom exterior one can still sense a fierce form of intelligence. As I watched this film, it occurred to me (not for the first time) what a tragedy it was that Monroe didn’t often get to play parts that really challenged her and, more superficially, that she didn’t get to wear glasses more often. For my money though, Bacall will always be the best thing about any movie in which she appears. That voice…it does it for me.

Visually, the film is stunning, putting both the widescreen and the Technicolor to full effect. The New York portrayed in How to Marry is a utopian world of sumptuous fabrics, snappy dialogue, witty banter, and simple, sheer beauty. Given that the film was shot in CinemaScope, it’s easy to see how it wishes to immerse the postwar spectator in a glorious, glittering world of affluence and romance. The opening and closing of the film heightens this sense of presence, including both an orchestra and curtains, both of which suggest that one is sitting watching a play rather than merely observing what is going on in another room.

At a deeper social level, How to Marry a Millionaire testifies to a culture still unsure what to make of the status of women. While the hegemonic gender norms that dominated the 1950s were already settling into place, American society still struggled to accommodate female desire. It’s worth noting that two of the three marry men who are incapacitated in some way, either because of financial misfortune or physical incapacitation. The final scene of the film has Brookman revealing his vast wealth to the gathered cast, the sight of which causes the women to faint (disappearing from the frame), thus allowing them men to literally have the last word. While the film attempts to recuperate the endangered masculinity that it has put on such conspicuous display in this final scene, these unruly women are not so easily tamed.

In the end, it truly is the women who own this picture and who show us, in 2018, that the 1950s were far less stable than we remember.